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As a published authour (2 books published traditionally and 1 book self-published), columnist, editor and newspaper journalist, I am frequently asked questions about the publishing industry. It's a mammoth and almost impossible endeavour to explain the ins and outs of the publishing industry. It took me many years of focused research and hands-on experience to learn some of the terrain, and I'd like to help those new to the field by sharing some resources to get you started.
Statistics from ParaPublishing
http://www.parapublishing.com/sites/para/resources/statistics.cfm
compiled by Dan Poynter
reprinted with permission
Publishers, Number of
6 large publishers (in New
York)
3-400 medium-sized publishers
86,000 small/self-publishers
The six U.S. conglomerate publishers are
Publishers with 10 active ISBN identifiers: 73,000
Publishers with 11-199 active ISBN identifiers: 11,837
Publishers with 200 or more active ISBN identifiers:
1,804
--PMA Newsletter,
September 2003 http://www.PMA-online.org
Total: 86,641 ISBN blocks issued it the U.S
Some publishers have more than one ISBN block. So, there are probably more than 80,000 publishers.
There are more than 10,000 non-profit publishers. --Jack McHugh, 15 July 98. j.b.mchugh@worldnet.att.net
8,000-11,000 new publishing companies are established each year. See http://www.ISBN.org
2002: 10,000 new publishing companies were established.
An increase of 15%.
--Publishers weekly, June 2, 2003. http://www.PublishersWeekly.com
Other countries
Australia
Sales: A$1.26 billion (USD $820 million)
Sales of title originating in Australia: A$747.7 million
(USD $486 million)
Sales of imported titles: A$512.9
million (USD $333.4 million)
Value of exports: A$162.5
million (USD $105.6 million)
Largest export markets:
U.S. 34%, New Zealand 16%, U.K. 14%
--Australian Bureau of Statistics study of 228 publishers,
2000-2001.
Canada
Canada: About 50,000 titles are published each year.
http://www.bookwire.com/bookwire/canadianbookproduction.htm
627+ Publishers
$2.4 billion in Revenue
Up 9.4%
from 1998-99
Published 27,797 titles. Up 13%.
15,744 original
12,053 reprints
Government grants to publishers. $48 million
Exported books. $154.8 million
Foreign Rights. $313 million.
(Amounts are in Canadian Dollars)
--Publishers Weekly
http://www.PublishersWeekly.com
These figures are most likely understated.
Smaller Publishers and Self-Publishers
A. From a survey and Special Report. Early 1988. ©1998 Brenner Information Group. http://www.BrennerBooks.com
1. 54% of small independent publishers are male, 42% are female (3% won't say).
2. California has 6X the number of small publishers than any other state. This finding is consistent with surveys of other creative professions, including desktop publishers, web publishers and multimedia designers.
3. The most popular business structure is the sole proprietorship-52% of male publishers and 56% of female publishers selected this legal formation.
4. Over 60% operate out of home offices (65% of males, 76% of females)
5. They've published an average of 7 titles each.
6. In 1997, they earned an average of $420,000.
7. Half of the high income small publishers earned over $1 million in 1997 working out of home offices.
8. The typical independent publisher (indie) works 50 hours a week. [Many work "half days": 8 am to 8 pm. : ]
9. Over 68% do not provide paid vacations.
10. Of the 30% that provide paid holidays, most give six days a year holiday benefit.
11. Over 80% have no pension or retirement program.
12. They produce 4X as many nonfiction titles as fiction titles. Juvenile and poetry are the most popular fiction genres. Self-help, how-to and business lead in the nonfiction categories.
13. Over 60% use Microsoft Word-23% use Word Perfect.
14. Most (47%) use Adobe PageMaker-24% use QuarkXpress.
15. Quickbooks is their most popular accounting software program.
16. Their most popular publishing publications are the PMA Newsletter, Publishers Weekly and the SPAN newsletter.
17. They pay an average of $276.25 for illustration on each book.
18. On average, they pay $465.17 for a simple cover design to as much as $3,533.26 for a complex cover design. Typical cover costs range $450 to $3,000.
19. Book design costs between $10 and $150 an hour.
20. They pay between $5 and $18 per page for interior page layout.
21. The average revenue per employee is $97,713.
22. On average it takes 475 hours to write a fiction title and 725 hours to write a nonfiction title.
22. It takes an average of 531 hours to produce a book-422 hours for fiction, 550 hours for nonfiction.
24. An average of 10 to 15 hours are spent designing a book cover.
25. On average, 61 hours are spent in the editing process.
26. On average, 29 hours are spent producing a news release for a new book.
27. Self publishers spend 52.4% of their book development budget writing a book (23.3% for fiction, 55.5% for nonfiction).
28. Graphic design consumes 13.5% of the budget for fiction titles and 3.7% of the budget for nonfiction titles.
29. Other than writing costs, small publishers spend most of their fiction title development budget in graphic design and illustration (13.5% and 20% respectively).
30. Other than writing costs, small publishers spend most of their nonfiction title development budget on illustration and page layout (7.5% and 8% respectively).
31. Advertising consumes most of the small publisher's marketing costs (36.5% for fiction titles, 29.8% for nonfiction titles).
B. From a survey conducted by Tom Woll, Cross River Publishing Consultants in the summer of 2003
2002: " 73,000
smaller and newer publishers grossed $29.4 billion.
"
Sales increased 21% annually from 1997-2002.
Based on
those publishers with 1-10 titles in print.
" Including
publishers with 11-99 active titles, the revenue jumps to $34.3 billion.
" Smaller publisher are not represented in traditional
industry figures.
" 70% of the publishers reported sale
less than $100,000.
" 43% had been in business more than
five years; 20% for more than 10 years.
" Most had print
runs of 2-5,000 copies.
" The greater the number of
titles, the greater the reliance on wholesalers and distributors for reaching
bookstores.
--Publishers Marketing Association, http://www.PMA-online.org
Also see http://www.parapublishing.com/sites/para/information/business.cfm
Quantity of Publishers by Year
1947: 357 publishers
1973: 3,000
publishers
1980: 12,000 Publishers. The New York Times,
February 23, 1981.
1994: 52,847 publishers. Books in
Print.
2003: About 73,000 (plus those who publish
through POD/DotCom publishers; they use the publisher's ISBN block.)
Book in Print
1.5+ million titles in print (currently available in the
U.S.) Since 1776, 22 million titles have been published.
--Jerrold Jenkins, 15
May 99. http://www.JenkinsGroup.com US:
About 120,000 titles are published each year. http://www.bookwire.com/bookwire/americanbookproduction.htm
2002: The larger publishers released 5% fewer books,
mostly in adult fiction and travel. 2002: The five large New York publishers accounted for
45% of the market (made 45% of the sales.) They grossed $4.1 billion. 2002: The larger publishers decreased output 5% but
titles published rose 6% to 150,000. 2004: 2.8 million books in print. Who is Publishing how many
Books?
78% of the titles published come from the
small/self-publishers. 2002: The five large New York publishers accounted for
45% of the market (made 45% of the sales.) --Publishers Weekly, June 16, 2003. http://www.PublishersWeekly.com
1999: the top 20 publishers accounted for 93% of
sales. 2000: 80% of the book sales are controlled by five
conglomerates: Bertlesman (Random House), Rupert Murdoch's News Corp, Time
Warner, Disney and Viacom/CBS. 2002: Five large New York publishers had US sales of
$4.102 billion and worldwide sales of $5.68 billion. What genres/categories are
people buying? 55% Popular fiction 2002: Genres, quantity published. Christian Books
2002 sales of books and products through all channels:
just under $4.2 billion, up from $4 billion in 2000. $2.4 billion sold through
Christian retail outlets; $1.1 billion through general retail; and $725 million
through direct-to-consumer ministry channels. First 6 months of 2003: CBA member
store sales were down 2%. Books increased 8%, Bibles increased 2% but music and
gifts decreased 9%. Book Printers
1638: the first printing press was brought to the
Massachusetts Bay Colony. 42 (ink) book printers in the U.S. Most are in Michigan.
12 (digital) book printers in the U.S. Most specialize
in very short runs (100-1,000 books).
2003: Ingram's LightningSource digitally prints (POD)
70,000 individual books/week. Their delivery channels cover more than 90% of the
bookstores in the US. They fulfill nearly 1 million eBooks/day. They have more
than 2,000 vendor/publishers as clients. Also see http://www.parapublishing.com/sites/para/information/produce.cfm
and http://www.parapublishing.com/sites/para/information/produce.cfm#16
Book Printing
Most initial print runs are 5,000 copies. 4,986 was the average first press run; second printings
averaged 4,776. The first print run for a mid-list book by a larger
publisher is 10-15,000 books. A larger publisher must sell 10,000 books to break even.
Larger publishers have shifted their philosophy from a
humongous first print run to a market reality run. Also see http://www.parapublishing.com/sites/para/information/produce.cfm
POD Subsidy
Publishers
(Xlibris, 1st Books, Trafford, iUniverse, et. al.)
Xlibris has paid out $1 million in royalties to some
9,000 authors since the company was founded in 1997. (About $111. each.) Xlibris published 10,269 titles through March 25, 2004.
Book Sales in the
U.S.
A successful fiction book sells 5,000 copies. A successful nonfiction book sells 7,500 copies. 2001: $25.4 billion. Trade books (those in bookstores):
$6.4 billion, religious $1.3 billion, Professional $4.7 billion, Book Clubs $1.3
billion, and other categories. 2002: Books sales totaled roughly $26.9 billion. 2002: Books sales totaled roughly $26.9 billion. One-third of the books sold worldwide are sold in the
US. While the US Population is growing and education levels
are rising, book sales are not-due to heavy media competition for leisure time.
A book must move in the
stores in six weeks. The top ten US cities by
dollar volume of book sales and number of bookstores are Los Angeles-Long Beach;
New York; Chicago; Boston; Washington, Philadelphia; San Francisco;
Seattle-Bellevue-Everett; San Jose; San Diego. Also see In 2001, consumers
purchased 1.6 billion books. 2002: People spent $530
million on used books, 5% of the trade book market. The Used books were purchased
by one out of ten book buyers in the previous nine months in 2002. eBooks
eBook sales increased
1,442% in January 2003 over January 2002. 70% of book fair visitors
are ready to buy electronic books if they can run them on any computer. 67% are
ready to read the, 62% would borrow them from a library. Pricing
2002: The number of book
priced between $30 and $40 increased 15% to more than 800 titles. Book Exports from the US
Entertainment content is
the largest U.S. export. $837.5 million in 2001. To
Canada, UK, Japan, Australia, Mexico, Singapore, Netherlands, Germany, South
Korea and others, in that order. 2002: $1.68 billion, down
1.8% Bookstores
15,000 stores in the U.S.
that carry books. 59% of the customers plan
to purchase a specific book when entering a bookstore. 40% make impulse purchases.
2002: Of the $23.7 billion
spent on books, only $10.7 billion is spent in bookstores. The non-traditional
outlets sell more books. Borders 2002: opened 41
super stores for a total of 404. Book Purchases by Store
Type
24.6% Large chain stores
2002: $450 million was
spent on general-interest books at big-box stores such as Wal-Mart. That figure
is up 7.4% from 2000. Costco and other price clubs are taking market share from
the bookstores. Chain stores 2002 gross sales: Online Bookstores
Number of books sold online
in 1999: 57 million. In 2000, online sales were
5-10% of total book sales. 40% were fiction. Amazon.com is
Bantam-Doubleday-Dell's third largest customer. Amazon.com sells 5% of all
books for $3 billion. Amazon.com is ranked among the top 50 brands in the world.
2002: Online bookstores
sold 10% of the books. Amazon had 35.9 million
visitors in May 2003. 2002: Books were by far the
best Internet seller. 43% of online shoppers purchased at least one book. American Booksellers
Association (The independent bookstore organization). The chain stores are
replacing the independents.
ABA membership was 5,132 in
1991. It fell to 4,047 in 1998. Since 1993, ABA membership
has dropped from 5,100 to 3,500 because the independent stores have been driven
out of business. ABA membership declined to
2,800 stores. ABA membership Only 100 stores joined the
ABA in 2001 while 250-300 stores closed. Membership is now less than 2,200. In April 2003, bookstore
membership dropped 9% from a year earlier. Covers, Book Everyone judges a book by
its cover.
On the average, a book
store browser spends eight seconds looking at the front cover and 15 seconds
looking at the back cover.
Sales Reps show covers or
jackets and give a sales pitch that averages 14 seconds. Libraries
The library market was
$3-billion in 1993.
68% of Baker & Taylor's
sales are to libraries. 90% of the 15,000 public
libraries in the US order (some) of their books through Baker & Taylor and
spend more than $444 million on books annually. Libraries lose 20% of their
books each year. Some books get past the security devices and others are just
not returned.
Also see Book Fairs
The first ABA convention
was in 1901. The first ABA book fair was
in 1947. For many years it was in the basement of the Shoreham Hotel in
Washington, DC. ABA/BEA Book Fair
attendance was: 2003 BEA Survey The Frankfurt Book fair has
9,000 exhibitors. Larger publishers send 2-3
acquisition editors to attend book fairs and otherwise canvas the country for
previously (self) published books. 75% of the floor space at
the 1999 BEA book fair in Los Angeles was occupied by small presses and
self-publishers.
Christian Booksellers
Association Book Fair International attendance:
Exhibitors: And see Copyright Infringement.
Global piracy losses to the
U.S. book publishers estimated at $650.8 million in 2001. Writers and Authors
81% of the population feels
they have a book inside them. Santa Barbara has at least
384 published book authors. The population of the South Coast is about 175,000.
Subscribers to Writer's
Digest magazine. Who are these writers?
25% are working on fiction
or poetry.
Have been writing for 14.6
years on the average.
Each averages 12.6
hours/week writing. The average (mean) Writer's
Digest subscriber is: Writer's Digest Book Club
members Retail Book Buyers/Readers
Women buy 68% of all books.
The median household income
for book buyers is $41,600, compared to $35,300 for all adults. Men are more likely to shop
in chain stores than women. Women are more likely to shop in discount stores and
supermarkets than men. $1.7 billion is spent
annually on textbooks. $78 billion is spent on alcohol, $37 billion on
cigarettes and $6 billion on pet food. In the U.S., 40-million
people move their residence each year. This makes keeping up with address
changes an expensive challenge. How much do people like to
pay? Who is Reading Books (and
who is not)
One-third of high school
graduates never read another book for the rest of their lives. Many do not even
graduate from high school.
58% of the US adult
population never reads another book after high school.
42% of college graduates
never read another book.
80% of US families did not
buy or read a book last year.
70% of US adults have not
been in a bookstore in the last five years.
57% of new books are not
read to completion. Most readers do not get
past page 18 in a book they have purchased.
63% of adults report
purchasing at least one book during the previous three-month period. (Most were
probably exaggerating). 53% read fiction, 43%
nonfiction. The favorite fiction category is mystery & Suspense, 19%. Of the top fifty books,
fiction outsells nonfiction about 60% to 40%. Fiction peaks in July at 70% but
nonfiction reaches almost 50% in December. 55% of fiction is bought by
women; 45% by men. Thirty percent of Americans
surveyed by the Harris Poll say they would rather read a book than do anything
else; twenty-one percent said watching TV is their favorite activity. That's the
good news. The bad news is that only 13 percent selected "spending time with
family. Each day, people in the US
spend 4 hours watching TV, 3 hours listening to the radio and 14 minutes reading
magazines. 70% of Americans haven't
visited a bookstore in five (5) years. Customers 55 and older
account for more than one-third of all books bought. People reduced their time
reading between 1996 and 2001 to 2.1 hours/month. Only 32% of the U.S.
population has ever been in a bookstore. The time Americans spend
reading books. 1996 to 2001 2001: Households purchasing
at least one book 56.5% The mean age of book buyers
1997: Age over 55: 33.7% of
the books bought. Literacy
1992: 20% of adults in the
U.S. read at or below the fifth grade level. "Half of the American
people have never read a newspaper. Half have never voted for President. One
hopes it is the same half." Mass-Media Use by
Consumers, 1996.
Hours spent per year: Consumer Spending in 1996
$5.4 billion was spent on
movies. Self-Help Books
The self-help book category
came into its own in 1936 with the publication of Dale Carnegie's book How to
Win Friends and Influence People. Today self-help sales are $538-million and
account for one in ten titles sold. 1,818 self-help titles were
published in 1997, generating $538 million. U.S. self-help books sell
very well in Australia, moderately well in Japan and poorly in Britain. The
majority of self-help books are purchased by women. Fiction
5,000 novels, 200 first
novels and 100 scripts are purchased each year. Screenplays
A TV movie will be seen by
3-million people and will sell more books than a screen film. Agents
Eighty percent of the books
published by major houses come through agents. Advances
70% of the books published
do not earn out their advance. 70% of the books published
do not make a profit. Many advances are between
$1,500 and $7,500. A typical advance for a
computer book is $10,000. Gen. Norman Schwarzkopf
received an advance of more than $5 million from Bertlesmann; Gen. Colin Powell
got $6.5 million from Newhouse, Former O.J. pall Paula Barbieri got $3.5 million
from Time Warner. Simon & Schuster, Random House, and Penguin Putnam wrote
off at least $100 million in unearned advances in 1996. Large advances for books
that flopped: Journey to Justice by Johnnie Cochran, Ballantine paid a reported
$3.5 million; Behind the Oval Office by Dick Morris, Random House paid an
estimated $2.5 million; Leading with my Chin by Jay Leno, HarperCollins paid a
reported $4 million. Royalties
The average royalty is
10.7% of net. Reviews
LA Times receives 600 to
700 books for review each week. Websites
"We put up a dictionary in
1996, free for everyone and knowing that words people look up fascinate us. The
web site has helped the company reinforce its brand with a 17% increase in
sales. Bestsellers
Bestsellers accounted for
3% of the sales at Barnes & Noble in 1997. 64% of book buyers say a
book's being on a bestseller list is not important. Last spring (1999) an
uneasy Authors Guild, which had spent more than a year looking into these
trends, released its report on midlist publishing. It laboriously toted up the
figures for the top fiction and nonfiction titles on the Publishers Weekly
annual bestseller list, then showed how those 30 megabooks suck up a growing
proportion of sales. In 1986, the bestsellers accounted for about 7 percent of
all adult hardcover trade book sales; a decade later they accounted for 13
percent. In 1999, applying the same methodology, the proportion reached nearly
15 percent. In 1975, the bestselling
book was E.L. Doctorow's "Ragtime. It sold 232,000 books. In 2000, John
Grisham's "The Brethren" sold 2.8 million books. Nearly all bestsellers come
from five publishing conglomerates. 2002 Bestsellers by
Corporation Soft cover 2003. Harry Potter and the Order of the Phoenix by J.K.
Rowling. 2003. Harry Potter and the Order of the Phoenix by J.K.
Rowling. Harry Potter Bestsellers For bestseller lists between 1900 and 1995, see Also see Returns
Books are displayed in bookstores for one selling season
of four months. Those books that do not sell are returned for a refund. Yes,
books may be "gone today, here tomorrow."
Returns are 21-23% for larger publishers according to
the AAP. Barnes & Noble had a return rate of 28% for all
categories of books in 1996 and 19% in 1997. Returns were 23% in 1993. The 1997 return rate for new adult trade hardcover books
was 36.7% according to the AAP. A return rate of 15% is considered very good. 35% worth of the adult hardcovers shipped to retailers
in 1996 were returned in 1996 according to the AAP. The rate was 32% in 1995.
Sell-Through. Independent stores sell over 80% of the
books they order. Superstores sell 70% of the books they order. Discounters such
as Wal-Mart and Sam's Club sell about 60%. The industry return rate is 36.3% for hardcover and 25%
for soft. B&N returns 19%. 2002: 37% of the books sent to stores were returned. Harper-Collins lost more than $250 million in a single
year just on returns. Up to 40% of all books manufactured never sell. Most
publishers would rather suffer the costs of over-runs and returns than run short
of a title. Other Sources for
Statistics.
Association of American Publishers Bowker's Bookwire Independent publishers. The Publishers Marketing
Association. The International Publishers Association tries to
collect figures but they are incomplete and not very accurate. The Book Industry Study Group maintains a list of
statistical research sources. The American Booksellers Association (bookstores). Choice magazine Canadian book-industry figures UK Statistics An independent, nonpartisan resource on trends in
American public opinion. Gallup Organization American Demographics Bureau of Labor Statistics CIA Fact book download FedStats United States Department of Commerce, U.S. Census
Bureau. Bureau of Justice Statistics National Center for Education Statistics National Center for Health Statistics Bureau of Transportation statistics
National Archives and Records Administration
Travel books were
down in response to the economy and 9/11.
Title output
was up 5.8% overall for a total of 150,000 titles
University press titles were up 10% over 2001.
--Publishers weekly http://www.PublishersWeekly.com
--Publishers Weekly,
June 16, 2003. http://www.PublishersWeekly.com
--R.R. Bowker in Publishers weekly, June 2,
2003. http://www.PublishersWeekly.com However,
this number may include sheet music too.
--R.R. Bowker as
reported in The Wall Street Journal, April 24, 2004.
http://www.pma-online.org/benefits/industry_reports.cfm
--Andre
Schiffrin, The Business of Books in the Washington Post. October 18, 2000.
--Andre Schiffrin, The Business of Books in the Washington
Post. October 18, 2000.
Random House: $2.1 billion worldwide
Penguin Group: $1.3 billion
HarperCollins: $1.1 billion
Simon
& Schuster: $690 million (est)
AOL/Time Warner: $415
million
--Publishers Weekly, June 16, 2003 http://www.PublishersWeekly.com
10%
Religious nonfiction
9% Cooking/Crafts
--2001 Consumer
Research Study on Book Purchasing by the Book Industry Study Group, http://www.bisg.org
New adult fiction: 17,000.
Juveniles: 10,000
--R.R. Bowker in Publishers weekly, June 2, 2003. http://www.PublishersWeekly.com
--Christian Booksellers Association reported in Publishers
Weekly, August 4, 2003 http://www.PublishersWeekly.com
--Doreen Carvajal, The New York Times, August 24,
1997.
--LightningSource http://www.LightningSource.com
--Publishing for
Profit by Tom Woll. Page 113.
TWoll@aol.com
--PMA survey of members, 1998.
http://www.PMAonline.org
--Brian DeFiore, Maui Writers Conference.
http://www.defioreandco.com/
--Brian DeFiore,
Maui Writers Conference.
http://www.defioreandco.com/
--Jean Srnecz, VP,
Baker & Taylor. 1998.
http://www.BTOL.com
--Publishers weekly,
March 17, 2003.
http://www.PublishersWeekly.com
352 or 3.4% had sold more than 500 copies.
1,463 or 14.3% had sold more than 200 copies.
The average per-publication sale number of an Xlibris title
is about 130 copies.
Xlibris grossed $2.5-million in
2000 and should do $8-million in 2004.
--The Wall Street Journal, April 24, 2004.
--Authors Guild. http://www.authorsguild.org/
--Authors Guild. http://www.authorsguild.org/
--Association of American Publishers
http://www.publishers.org/industry/index.cfm
--Association of
American Publishers.
http://www.publishers.org/industry/index.cfm
A 5.5% increase over 2001. 2001 had a 0.6% increase over
2000.
College texts up 12.4% to $3.9 billion
Mass-Market paperbacks up 11.7% to $1.73 billion
Trade books up 8.8% to $6.93 billion
--Publishers weekly,
March 10, 2003.
http://www.PublishersWeekly.com
--Overseas
Book Service, December 8, 1998.
http://www.overseasbookservice.com
--Business Trend
Analysts, Inc. as reported in Publishers Weekly, October 27, 1997.
http://www.businesstrendanalysts.com/
http://www.PublishersWeekly.com ****
--Brian DeFiore, Maui Writers
Conference.
http://www.defioreandco.com
--Christian Science Monitor, December 9, 1997.
http://www.csmonitor.com
http://www.bookweb.org/research/stats/374.html
--2001 Consumer Research Study
on Book Purchasing by the Book Industry Study Group,
http://www.bisg.org
Internet makes hard-to-find titles easier to locate.
There are 7,200 used bookstores, up 10% in 10 years.
Powell's in Portland, OR, does 40% of its business online;
55-65% of that volume is in used books.
--Newsweek, August 11, 2003
Used books account for $533 million in annual sales; 13% of
the units sold and 5% of the total revenue.
The
heaviest book buyers buy more than one-third of their books used.
The largest-selling used books are: Mysteries, romance and
science fiction.
Used nonfiction sell best online.
--Ipsos Book Trends in Publishers weekly, June 9, 2003.
http://www.PublishersWeekly.com
--Publishers weekly, March 24, 2003.
http://www.PublishersWeekly.com
--Open E-Book Forum as
reported in Booktech the Magazine, January/February 2003
" Adult trade hardcover: increased 20 cents to an average
of $27.52 average retail price.
" Adult trade soft
cover: increased 2 cents to an average of $15.77 average retail price.
" Adult trade mass-market paper: increased 32 cents to an
average of $7.30 average retail price.
" Juvenile hard
covers rose 12% to 15.93
" University press hardcover
titles decrease 11 cents to 51.09
" University press
soft cover titles rose 11 cents to $18.30
--R.R. Bowker in Publishers weekly, June 2, 2003.
http://www.PublishersWeekly.com
Information is the basis of
more than half the gross domestic product.
--The Wall Street
Journal, June 10, 2003
--Publishers Weekly, September 3, 2001.
http://www.PublishersWeekly.com
Top eexport markets (in order): Canada, U.K.
Japan, Australia, Mexico, Singapore, Hong Kong, South Korea, Germany, Taiwan.
--Publishers weekly, March 24, 2003.
http://www.PublishersWeekly.com
8,000 are "bookstores".
3,000 might be profiled for any particular book. (Business
books sell better downtown; parenting books can be found in the suburbs).
--Book industry Study Group. Publishing for Profit by Tom
Woll, page 170.
http://www.BISG.org
TWoll@aol.com
--Book industry Study Group. Publishing for Profit by Tom
Woll, page 170.
http://www.BISG.org
TWoll@aol.com
--Tami DePalma, Marketability.
twist@marketability.com
Closed 53 Waldenbook
stores and opened 4, leaving a total of 778.
8 new
stores were opened overseas for a total of 30 super stores and 37 Books, Etc.
--Publishers weekly, March 17, 2003.
http://www.PublishersWeekly.com
17.7% Book Clubs
15.2% Smaller
chains and independent stores.
5.4% Internet such as
Amazon.com
--Book Industry Study Group.
http://www.BISG.org
--Ipsos Book Trends, reported in The Wall Street Journal,
June 18, 2003
2001 gross sales:
Barnes &
Noble: $3.8 billion
Borders Group: $3.5 billion
Books-A-Million: $443 million
Barnes & Noble: $3.7 billion
Borders Group: $3.4 billion
Books-A-Million: $443 million
--Publishers weekly, April 7, 2003.
http://www.PublishersWeekly.com
--The Standard, October 23,
2000.
http://www.thestandard.com
--The Standard, October 23, 2000.
http://www.thestandard.com
--Michael Larsen, agent.
larsenpoma@aol.com
--Newsweek. April 9, 2001.
http://www.Newsweek.com
-- The Wall Street Journal, June 18, 2003
BarnesAndNoble.com had 7.9
million
--ComScores Networks, Inc. The Wall Street Journal, June
18, 2003
--Vertus Customer
Focus (http://www.VertisInc.com) , reported in www.TargetOnLine.com
--Business Week, June 29, 1998.
www.businessweek.com
--Chicago Tribune Magazine,
May 31, 1998.
http://www.chicagotribune.com
--Publishers Weekly, December
2001
http://www.PublishersWeekly.com
2000: 2,794
2001: 2,191
2002: 1,900 (a loss of 30% in two years)
--Mitch Kaplan, vice-president American Booksellers
Association.
http://www.bookweb.org
--PublishersLunch,
http://www.caderbooks.com
Total
membership, including industry members and prospective booksellers, dropped
11.4%
Total membership was 2,643
--Publishers Weekly, September 22, 2003.
http://www.PublishersWeekly.com
Also see 116: Book Cover Worksheet.
http://www.parapublishing.com/sites/para/resources/allproducts.cfm
and
http://www.parapublishing.com/sites/para/resources/supplier.cfm
--Jerrold Jenkins,
http://www.JenkinsGroup.com
--U.S. Department of Justice as reported in The Wall Street
Journal, February 4, 1997.
http://www.ojp.usdoj.gov/bjs/
http://online.wsj.com/public/us ****
http://www.ala.org
--Chicago Tribune Magazine,
May 31, 1998.
http://www.chicagotribune.com
--Chicago Tribune Magazine,
May 31, 1998.
http://www.chicagotribune.com
1996: 37, 464
1997: 25,732
1998: 25,672
In 2001, there were 2000 exhibitors
http://www.BookExpoAmerica.com
85% felt there was more floor traffic in New York 2002 than
in Los Angeles in 2003.
62% said there was more traffic
in Chicago in 2001 than in Los Angeles in 2002.
82%
like moving the show from city to city.
61% prefer
Chicago
21% favor Los Angeles
18% favor New York
--Bargain Book News
http://www.iMakeNews.com/BargainBookNews
http://www.frankfurt-book-fair.com/en/portal.html
--Brian DeFiore, Maui Writers Conference.
http://www.defioreandco.com
Attendance:
2003: 10,902
2002: 13,129
2003: 708
2002: 1,039
2003: 477. 224 were book and Bible publishers. Exhibitor
brought 1,000 fewer staff than in 2002.
2002: 496
2001: 515
--Christian Booksellers
Association reported in Publishers Weekly, August 4, 2003
http://www.PublishersWeekly.com
http://nces.ed.gov/pubs2002/digest2001/tables/dt425.asp
--International Intellectual Property Alliance.
http://www.iipa.com/statistics.html
27% would write fiction.
28% would write on personal development
27% would write history, biography, etc.
20% would do a picture book, cookbook, etc.
6 million have written a manuscript.
6 million manuscripts are making the rounds.
Out of every 10,000 children's books, 3 get published.
--Jerrold Jenkins. 15 May 99.
http://www.JenkinsGroup.com
--Dan Poynter.
http://ParaPub.com
--Advanced writers:
30.5 hours/week
--Intermediate writers: 11
hours/week
--Beginning writers: 7
hours/week
Female. 66.9%
47 years old.
Has .63 children.
Has completed 15.6 years of education.
Has a household income of $53,353.
Has a net worth of $238,178.
--More than 50% of the members are
writing fiction.
--Lou Aronica, Senior V-P Avon Books. Publishers Weekly,
March 22, 1999.
http://www.PublishersWeekly.com
--Bookselling This Week, November 10, 1997.
http://news.bookweb.org/
--Publishers Weekly, May 12,
1997, page 13.
http://www.PublishersWeekly.com
Also see
http://bookbuzz.com/bisg1998study.htm
--Target Marketing, March 2002.
http://www.TargetOnLine.com
28% $5 to $7.99. Presumably they are buying mostly
mass-market paperbacks.
19% $3 to $.99
19% $10 to $14.99
19% $15 to
$24.99
--2001 Consumer Research Study
on Book Purchasing by the Book Industry Study Group,
http://www.bisg.org
--Jerrold Jenkins.
http://www.JenkinsGroup.com
--Bookselling This Week,
November 10, 1997.
http://news.bookweb.org/
--Publishers Weekly, May 12, 1997, page 13.
http://www.PublishersWeekly.com
--USA Today, April 30, 1999.
http://www.USAtoday.com
--Publishers Weekly, May 12,
1997, page 13.
--Publishers Weekly email
Daily, July 9, 1998.
http://www.PublishersWeekly.com
--Veronis, Suhler &
Associates investment bankers
http://www.veronissuhler.com
--Michael Levine, June 2002
http://www.LevinPR.com
--2001 Consumer Research Study on Book Purchasing by the
Book Industry Study Group,
http://www.bisg.org
2001:
per capita spending on books per month was $7.18.
--Publishers Weekly, May 26, 2003
http://www.PublishersWeekly.com
--David Godine,
Publisher.
1996: 123 hours
2001: 109 hours
--Veronis, Suhler & Associates investment bankers
http://www.veronissuhler.com
Consumer spending on book rose 16%
Unit sales dropped 6%
(Readers
spend more and purchased fewer books)
--Veronis, Suhler & Associates investment bankers
http://www.veronissuhler.com
--Veronis, Suhler &
Associates investment bankers
http://www.veronissuhler.com
1997: Age 15-39: 26.5% of the books bought
2001: Age 15-39: 20.8% of the books bought
2001: Age over 55: 44.1% of the books
bought
--Ipsos NPD
reported in Publishers Weekly, January 6, 2003
--National Adult
Literacy Survey reported in Publishers Weekly, January 6, 2003.
--Gore Vidal, author.
1,100: Broadcast TV. Increasing.
480: Cable TV. Increasing
250:
Recorded music. Increasing.
180: Newspapers. Decreasing
90: Magazines. decreasing.
105: Books. Level.
65: Home video.
Level.
10: Movies. Level.
-- Doreen Carvajal, The New York Times, August 24, 1997.
http://www.nytimes.com
25.6 billion was spent on books.
--The Wall Street Journal, December 8, 1998.
http://online.wsj.com/public/us
--Simba Information as reported in USA Today.
http://www.simbanet.com
http://www.USAtoday.com
--Bob Miller, Group Publisher of Hyperion as reported in
USA Today.
http://www.USAtoday.com
--Ridley Pearson, Maui Writers Conference.
http://www.ridleypearson.com
--Andy Cohen, Maui Writers Conference.
GradeAProd@aol.com
--Michael Larsen, Literary Agent.
larsenpoma@aol.com
--Jerrold Jenkins, 15 May 99.
http://www.JenkinsGroup.com
--Jerrold Jenkins, 15 May 99.
http://www.JenkinsGroup.com
--Publishing for Profit by Tom
Woll, page 109.
TWoll@aol.com
--Chicago Tribune, June 21,
1998.
http://www.chicagotribune.com
--Bookselling This Week, October 6, 1997.
http://news.bookweb.org/
--The Wall Street Journal, May
29, 1997.
http://online.wsj.com/public/us
--John Huenefeld. Publishing
for Profit by Tom Woll, page 121.
TWoll@aol.com
--Steve Wasserman, book review editor.
http://www.latimes.com
--John Morse, president and
publisher, Merriam-Webster. Publishers Weekly, December 2001
http://www.PublishersWeekly.com
Note: The Merriam-Webster
Collegiate Dictionary is the bestselling hardcover book in U.S. history. It has
sold 55-million copies since it first appeared in 1898.
--Business Week, June 29, 1998.
http://www.BusinessWeek.com
--Publishers Weekly, May 12, 1997, page 13.
http://www.PublishersWeekly.com
http://www.AuthorsGuild.org
--National Arts Journalism Program,
http://www.NAJP.org
--National Arts Journalism Program,
http://www.NAJP.org
Hardcover
Random
House: 64
Penguin Putnam: 41
Simon & Schuster: 29
Time
Warner: 30
Harper-Collins: 22
Von Holtzbrink: 18
Hyperion: 15
Random House: 63
Penguin Putnam:
48
Simon & Schuster: 28
Time Warner: 19
Harper-Collins: 30
Von Holtzbrink: 12
Hyperion: 5
--Publishers Weekly, January 13, 2003.
http://www.PublishersWeekly.com
630 Barnes & Noble stores sold 286,000
copies in the first hour; 896,000 the first day.
1,200
Borders and Walden stores sold 750,000 copies in the first 23 hours; the highest
first-day sales in its history.
In the UK, WHSmith sold
120,000 the first day. 31,500 postmen were needed to delver the book in England.
5-million copies were sold the first day, shattering
all records.
--The
Wall Street Journal, June 2003.
9.3 million copies were in print the initial
week.
750,000 audiobooks were in print the initial
week.
Amazon.com sold the $29.99 book for $12.00
Amazon.com shipped 789,000 the first day.
--Publishers Weekly,
June 30, 2003.
http://www.PublishersWeekly.com
Harry
Potter and the Sorcerer's Stone: 25.1 million
Harry
Potter and the Chamber of Secrets: 22 million
Harry
Potter and the Prisoner of Azkaban: 16.7 million
Harry
Potter and the Goblet of Fire: 16.3 million
The books
have been published in 55 languages and distributed in more than 200 countries.
--The Wall Street
Journal, January 16, 2003
http://www.caderbooks.com/bestintro.html
http://www.parapublishing.com/sites/para/information/promote.cfm
--Tom
Woll in Publishing for Profit.
http://www.publishers.org/industry/index.cfm
TWoll@aol.com
--Publishers Weekly
Interactive. March 30, 1998.
http://www.PublishersWeekly.com
--Jerrold Jenkins.
http://www.JenkinsGroup.com
http://www.JenkinsGroup.com
--PW Interactive. March 30, 1998.
http://www.publishers.org/industry/index.cfm
http://www.PublishersWeekly.com
--Publishing for
Profit by Tom Woll, page 76.
TWoll@aol.com
--The Wall Street
Journal, May 29, 1997.
http://www.publishers.org/industry/index.cfm
http://online.wsj.com/public/us
--The Wall Street
Journal, May 29, 1997.
http://online.wsj.com/public/us
--Brill's Content, July/August 1998.
www.electronic-publishing.com
--The New York Times, reported in Booktech the Magazine,
March/April 2002
--Booktech the Magazine, March/April 2002
https://advances60.advances.net/publishers/industry/index.cfm
http://www.BookWire.com
http://www.BooksInPrint.com
http://www.PMAonline.org
See http://www.ipa-uie.org
http://www.bisg.org/stat.htm
http://news.bookweb.org/m-bin/by_topic?topic_id=19
http://www.ala.org/acrl/choice/sampess5.html
See Statistics Canada.
http://www.StatisticsCanada.ca
http://www.statisticscanada.ca/english/Pgdb/cultur.htm#pub
http://www.harbour.sfu.ca/ccsp/databases/cprd/index.html
http://www.nlc-bnc.ca/2/5/h5-431-e.html
http://www.statistics.gov.uk/default.asp
http://www.pollingreport.com
http://www.Gallup.com/poll/
http://www.Demographics.com
http://www.bls.gov/home.htm
http://www.cia.gov/cia/download2002.htm
http://www.fedstats.gov/
http://www.census.gov/
http://www.ojp.usdoj.gov/bjs/
http://nces.ed.gov/
http://www.cdc.gov/nchs/
http://www.bts.gov/
http://www.access.gpo.gov/nara/cfr
If you are that bright new voice, let The It Factor help ensure that your final work is polished to perfection and has that 'It Factor' shining for all to see.
Please contact me at zsuzsana@arcanamatrix.com
Best wishes,
Zsuzsana
